Akon on crafting “aTunes” for Africa
Akon is poised to launch a new endeavor to rival iTunes in Africa that he calls “aTunes.” The African megastar is very passionate about developing his home continent, with projects that made electricity available for 600 million fellow Africans through his Akon Lighting Initiative.
“To meet these challenges, Akon Lighting Africa seeks to provide a concrete response at grassroots level to Africa’s energy crisis and lay the foundations for future development. Launched in February 2014 by international music star, Akon, leader Thione Niang and entrepreneur Samba Bathily, this initiative aims to develop an innovative solar-powered solution that will provide African villages with access to a clean and affordable power…” You can read more about it here
The Senegalese-American singer in an interview with BBC Africa reviled that he had acquired a 50% stake in the Senegalese company Musik Bi. Who operates an online platform for songs, music, and videos. The company was founded in 2016 and is based in Dakar, Senegal. Musik Bi operates as a subsidiary of SOLID S.A.
Speaking with BBC Africa about why young people need to invest in the continent and his secrets on making it in the industry. Akon’s end goal is to make the streaming services a brand that can compete with the international services.
“Of course it’s going to be a platform for Africa in general to be able to distribute our music, purchase music and be able to stream music as well…” Akon
According to his interview, he is quoted as saying.
“It is most likely that the entertainment business in Africa outweighs those done in the United States.” Saying. “The difference between both sides may not be determined because of Africa’s lack of talent or music.”
One of Akon’s singles, Khalice, featuring Youssou N’Dour is on Musik Bi. During the interview Akon describes the Senegalese singer as one of his favorite music artists, he is truly a fan of his. Akon clearly loves his country and Africa as a whole, with multiple projects he and his organization have been involved in, he has taken steps to safeguard a great future for Africa and its peoples. On many occasions, Akon has urged African entertainers and the international press to redefine Africa’s misrepresented image in the global community
“To me the value is in Africa, I don’t see why you would risk your life to cross overses when you could get more being in Africa. The value is here, So when you look at the diaspora, their focus is in the wrong place. So we are trying to get them back to focus on investing back in Africa and building Africa in the way in needs to be built…” Akon Connekt Africa Summit 2017
Akon making a reference in the BBC Africa interview to the Khalice single, portraying a positive image by motivating Africans youths, especially, to keep working hard and not give up on their dreams. Akon truly believes in Africa’s great potential as a continent with the vitality and talent of the thriving generation.
“I wish more young people would see more opportunities in Africa and invest in them…” Akon
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